An Introduction to Retail Management and Marketing programme is offered by The Open University UK. Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company's products. This is different from other types of. Course content · Introduction Additionally, we have our own opinions of the different types of retailers we encounter while shopping. Activity 1 asks you to creating a definition of retailing; retail product ranges; visiting a retail store. Previous.


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Retail marketing is especially important to small retailers trying to compete against large chain stores. Product The cornerstone of the retail marketing definition is the product.

In the retail environment, merchandise is classified according to the category into which it falls. These categories include hard or durable retail marketing introduction such as appliances, furniture, electronic goods and sports equipment; food; and soft goods or consumables.

Retail marketing

Soft goods include clothing, furnishings, cosmetics, paper goods and other items with a typical life span of retail marketing introduction years or less.

The place is where the retailer conducts business with its customers.

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The place can be a physical retail location or a non-physical space like a catalog company or an e-store. Promotion is the final marketing mix elements.

Promotions include personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each tactic, and how much money to budget for each.

Definition of Retail Marketing

A promotion can have a wide range of objectives, including increasing sales, new product acceptance, creation of brand equity, positioning, competitive retaliations, or the creation of a retail marketing introduction image. The Four Ps Revisited: Customer-Oriented Retail Marketing In recent years, retail marketing introduction address the need of taking a more customer-oriented approach to marketing, the 4 Ps of Retail Marketing have been revised and replaced by the 4 Cs: Consumer, Cost, Communication, and Convenience.

The retail outlets specialised in luxury goods such as fine jewellery, furs, paintings and furniture designed to appeal to the wealthy elite. Retailers operating out of the Palais complex were among the first in Europe to abandon the system of bartering, and adopt fixed-prices thereby sparing their clientele the hassle of bartering.

Stores were fitted with long retail marketing introduction exterior windows which allowed the emerging middle-classes to window shop and indulge in fantasies, even when they may not have been able to afford the high retail prices.

Thus, the Palais-Royal became one of the first examples of a new style of shopping arcade, frequented by both the aristocracy and the middle classes. Shopping arcades were the precursor to the modern shopping mall.

The original Toad Lane Store, Rochdale, Manchester; one of Britain's earliest co-operative stores While the arcades were the province of the bourgeoisie, a new type of retail venture emerged to serve the needs of the working poor.

Retail marketing: 1 A definition of retailing - OpenLearn - Open University - B_1

John Stuart Mill wrote about the rise of the co-operative retail marketing introduction store, which he witnessed first-hand in the mid-nineteenth century. Stuart Mill locates these co-operative stores within a broader co-operative movement which was prominent in the industrial city of Manchester and in the counties of Yorkshire and Lancashire.

Buyer and seller meet as friends; there is no overreaching on one side, and no suspicion on the other These crowds of humble working men, who never knew before when they put good food in their mouths, whose every dinner was adulterated, whose shoes let in the water a month too soon, whose waistcoats shone retail marketing introduction devil's dust, and whose wives wore calico that would not wash, now buy in the markets like millionaires, and as far as pureness of food goes, live like lords.


The term, "department store" originated in America. In 19th century England, these stores were known as emporia or warehouse shops. Some department stores offered reading rooms, art galleries and concerts.

What is Retail Marketing?

Most department stores had tea-rooms or dining rooms and offered treatment areas where ladies could indulge in a manicure.

The retail marketing introduction show, which originated in the US in aroundbecame a staple feature event for many department stores and celebrity appearances were also used to great effect.

Themed events featured wares from foreign shores, exposing shoppers to the exotic cultures of the Orient and Middle-East.